diff --git a/web-ui/src/components/cases/agent-activity-feed.tsx b/web-ui/src/components/cases/agent-activity-feed.tsx
index 4609d99..ab11c9a 100644
--- a/web-ui/src/components/cases/agent-activity-feed.tsx
+++ b/web-ui/src/components/cases/agent-activity-feed.tsx
@@ -1,6 +1,6 @@
 "use client";
 
-import { useRef, useState, useEffect, useMemo } from "react";
+import { useState, useMemo } from "react";
 import { Button } from "@/components/ui/button";
 import { Textarea } from "@/components/ui/textarea";
 import { Badge } from "@/components/ui/badge";
@@ -34,6 +34,9 @@ import {
   HelpCircle,
   ChevronDown,
   Ban,
+  Target,
+  Plus,
+  AlertTriangle,
 } from "lucide-react";
 
 /* ── Role → color mapping ────────────────────────────────────── */
@@ -818,6 +821,312 @@ function IssueGroup({
   );
 }
 
+/* ── Compose: directive box + target selector (top of tab) ────── */
+
+const isOpenStatus = (s: string) => s !== "done" && s !== "cancelled";
+
+/** Client mirror of the server's pick_default_comment_target
+ * (web/paperclip_client.py): prefer the newest OPEN top-level issue (the live
+ * CEO main issue), then any open issue, then any top-level, else newest.
+ * `issues` arrives oldest→newest, so the last match is the newest. */
+function pickDefaultTarget(issues: PaperclipIssue[]): PaperclipIssue | null {
+  if (!issues.length) return null;
+  const isTop = (i: PaperclipIssue) => i.parent_id == null;
+  const preds: ((i: PaperclipIssue) => boolean)[] = [
+    (i) => isOpenStatus(i.status) && isTop(i),
+    (i) => isOpenStatus(i.status),
+    isTop,
+  ];
+  for (const p of preds) {
+    const m = issues.filter(p);
+    if (m.length) return m[m.length - 1];
+  }
+  return issues[issues.length - 1];
+}
+
+const STATUS_TONE: Record<string, string> = {
+  in_progress: "bg-emerald-100 text-emerald-700",
+  in_review: "bg-amber-100 text-amber-700",
+  todo: "bg-emerald-100 text-emerald-700",
+  backlog: "bg-emerald-100 text-emerald-700",
+  blocked: "bg-red-100 text-red-700",
+  done: "bg-gray-100 text-gray-500",
+  cancelled: "bg-red-50 text-red-600",
+};
+function statusTone(s: string) {
+  return STATUS_TONE[s] ?? "bg-gray-100 text-gray-600";
+}
+
+/** Where a chair instruction is routed. `auto` lets the server pick the live
+ * CEO main issue; `issue` targets an explicit one; `new_run` opens a fresh
+ * CEO-owned run (bypasses the human-owned-issue cancellation). */
+type Target =
+  | { kind: "auto" }
+  | { kind: "issue"; id: string }
+  | { kind: "new_run" };
+
+function TargetSelector({
+  issues,
+  target,
+  onChange,
+}: {
+  issues: PaperclipIssue[];
+  target: Target;
+  onChange: (t: Target) => void;
+}) {
+  const [open, setOpen] = useState(false);
+  const defaultIssue = useMemo(() => pickDefaultTarget(issues), [issues]);
+  const activeIssues = issues.filter((i) => isOpenStatus(i.status));
+  const closedIssues = issues.filter((i) => !isOpenStatus(i.status));
+
+  // The issue the pill currently represents (explicit pick, or the auto default).
+  const effectiveIssue =
+    target.kind === "issue"
+      ? issues.find((i) => i.id === target.id) ?? null
+      : target.kind === "auto"
+        ? defaultIssue
+        : null;
+
+  return (
+    <div className="relative min-w-0">
+      <button
+        type="button"
+        onClick={() => setOpen((o) => !o)}
+        aria-expanded={open}
+        className="flex items-center gap-2 bg-sand-soft/60 border border-rule rounded-lg px-2.5 py-1.5 hover:border-gold/60 min-w-0 max-w-full"
+      >
+        <Target className="w-3.5 h-3.5 text-gold-deep shrink-0" />
+        {target.kind === "new_run" ? (
+          <span className="text-xs font-semibold text-navy">פתח הרצה חדשה</span>
+        ) : effectiveIssue ? (
+          <>
+            <Badge variant="outline" className="text-[10px] font-mono shrink-0">
+              {effectiveIssue.identifier}
+            </Badge>
+            <span className="text-xs font-medium text-navy truncate">
+              {shortIssueTitle(effectiveIssue.title)}
+            </span>
+            <span
+              className={`text-[10px] font-semibold rounded-full px-2 py-0.5 shrink-0 ${statusTone(effectiveIssue.status)}`}
+            >
+              {issueStatusLabel(effectiveIssue.status)}
+            </span>
+          </>
+        ) : (
+          <span className="text-xs text-ink-muted">בחר יעד</span>
+        )}
+        <ChevronDown className="w-3.5 h-3.5 text-ink-faint shrink-0 ms-1" />
+      </button>
+
+      {open && (
+        <>
+          <div
+            className="fixed inset-0 z-10"
+            onClick={() => setOpen(false)}
+            aria-hidden
+          />
+          <div className="absolute z-20 top-full mt-1 start-0 w-[360px] max-w-[88vw] bg-white border border-rule rounded-xl shadow-lg p-1.5">
+            <div className="px-2 py-1 text-[10px] font-bold text-ink-faint uppercase tracking-wide">
+              משימות פעילות
+            </div>
+            {activeIssues.map((i) => {
+              const selected =
+                (target.kind === "issue" && target.id === i.id) ||
+                (target.kind === "auto" && defaultIssue?.id === i.id);
+              return (
+                <button
+                  key={i.id}
+                  type="button"
+                  onClick={() => {
+                    onChange({ kind: "issue", id: i.id });
+                    setOpen(false);
+                  }}
+                  className={`w-full flex items-center gap-2 px-2 py-2 rounded-lg text-start hover:bg-sand-soft ${selected ? "bg-gold/10" : ""}`}
+                >
+                  <span className="w-1.5 h-1.5 rounded-full bg-emerald-500 shrink-0" />
+                  <Badge variant="outline" className="text-[10px] font-mono shrink-0">
+                    {i.identifier}
+                  </Badge>
+                  <span className="text-xs text-ink-soft truncate flex-1">
+                    {shortIssueTitle(i.title)}
+                  </span>
+                  <span
+                    className={`text-[10px] font-semibold rounded-full px-2 py-0.5 shrink-0 ${statusTone(i.status)}`}
+                  >
+                    {issueStatusLabel(i.status)}
+                  </span>
+                  {selected && (
+                    <CheckCircle2 className="w-3.5 h-3.5 text-gold-deep shrink-0" />
+                  )}
+                </button>
+              );
+            })}
+
+            {closedIssues.length > 0 && (
+              <>
+                <div className="h-px bg-rule-soft my-1.5 mx-1" />
+                <div className="px-2 py-1 text-[10px] font-bold text-ink-faint uppercase tracking-wide">
+                  משימות סגורות · שליחה אליהן לא תעיר סוכן
+                </div>
+                {closedIssues.map((i) => (
+                  <div
+                    key={i.id}
+                    className="w-full flex items-center gap-2 px-2 py-2 rounded-lg opacity-60 cursor-not-allowed"
+                    title="משימה סגורה — שליחה אליה לא תעיר סוכן"
+                  >
+                    <span className="w-1.5 h-1.5 rounded-full bg-ink-faint shrink-0" />
+                    <Badge variant="outline" className="text-[10px] font-mono shrink-0">
+                      {i.identifier}
+                    </Badge>
+                    <span className="text-xs text-ink-faint truncate flex-1">
+                      {shortIssueTitle(i.title)}
+                    </span>
+                    <span
+                      className={`text-[10px] font-semibold rounded-full px-2 py-0.5 shrink-0 ${statusTone(i.status)}`}
+                    >
+                      {issueStatusLabel(i.status)}
+                    </span>
+                  </div>
+                ))}
+              </>
+            )}
+
+            <div className="h-px bg-rule-soft my-1.5 mx-1" />
+            <button
+              type="button"
+              onClick={() => {
+                onChange({ kind: "new_run" });
+                setOpen(false);
+              }}
+              className="w-full flex items-center gap-2.5 px-2 py-2 rounded-lg text-start hover:bg-sand-soft"
+            >
+              <span className="w-6 h-6 rounded-md bg-navy text-white flex items-center justify-center shrink-0">
+                <Plus className="w-4 h-4" />
+              </span>
+              <span className="min-w-0">
+                <span className="block text-xs font-semibold text-navy">
+                  פתח הרצה חדשה
+                </span>
+                <span className="block text-[10px] text-ink-muted">
+                  ה-CEO ייצור משימה חדשה ויטפל בהוראה מאפס
+                </span>
+              </span>
+            </button>
+          </div>
+        </>
+      )}
+    </div>
+  );
+}
+
+function Composer({
+  caseNumber,
+  issues,
+}: {
+  caseNumber: string;
+  issues: PaperclipIssue[];
+}) {
+  const sendComment = useSendComment(caseNumber);
+  const [body, setBody] = useState("");
+  const [target, setTarget] = useState<Target>({ kind: "auto" });
+
+  const selectedIssue =
+    target.kind === "issue" ? issues.find((i) => i.id === target.id) ?? null : null;
+  const closedTarget = !!selectedIssue && !isOpenStatus(selectedIssue.status);
+
+  const handleSend = () => {
+    if (!body.trim() || closedTarget) return;
+    const vars =
+      target.kind === "new_run"
+        ? { body: body.trim(), new_run: true }
+        : target.kind === "issue"
+          ? { body: body.trim(), issue_id: target.id }
+          : { body: body.trim() };
+    sendComment.mutate(vars, {
+      onSuccess: (res) => {
+        setBody("");
+        setTarget({ kind: "auto" });
+        toast.success(
+          res.new_run
+            ? `נפתחה הרצה חדשה — ${res.issue_identifier}`
+            : `נשלח ל-${res.issue_identifier}`,
+        );
+      },
+      onError: () => toast.error("שגיאה בשליחת ההודעה"),
+    });
+  };
+
+  return (
+    <div className="bg-white border border-rule rounded-xl shadow-sm p-3.5">
+      <div className="flex items-center gap-2 mb-2.5">
+        <MessageSquare className="w-4 h-4 text-gold-deep" />
+        <h3 className="text-sm font-bold text-navy">הוראה לסוכנים</h3>
+        <span className="text-[11px] text-ink-faint ms-auto">
+          Ctrl+Enter לשליחה
+        </span>
+      </div>
+
+      <div className="flex items-center gap-2 mb-2 flex-wrap">
+        <span className="text-[11px] font-semibold text-ink-muted shrink-0">
+          שליחה אל:
+        </span>
+        <TargetSelector issues={issues} target={target} onChange={setTarget} />
+      </div>
+
+      {closedTarget && (
+        <div className="flex items-start gap-2 bg-red-50 border border-red-200 rounded-lg px-3 py-2 mb-2 text-[11.5px] text-red-700 leading-snug">
+          <AlertTriangle className="w-4 h-4 shrink-0 mt-0.5" />
+          <div>
+            <b className="font-bold">יעד סגור.</b> שליחה למשימה סגורה לא תעיר סוכן —
+            ההוראה לא תטופל. בחר משימה פעילה או{" "}
+            <button
+              type="button"
+              className="font-bold underline"
+              onClick={() => setTarget({ kind: "new_run" })}
+            >
+              פתח הרצה חדשה
+            </button>
+            .
+          </div>
+        </div>
+      )}
+
+      <Textarea
+        value={body}
+        onChange={(e) => setBody(e.target.value)}
+        placeholder="כתוב הוראה לסוכנים..."
+        aria-label="הוראה לסוכנים"
+        className="min-h-[60px] resize-none text-sm"
+        dir="rtl"
+        onKeyDown={(e) => {
+          if (e.key === "Enter" && (e.ctrlKey || e.metaKey)) {
+            e.preventDefault();
+            handleSend();
+          }
+        }}
+      />
+      <div className="flex items-center mt-2">
+        <span className="text-[11px] text-ink-faint">
+          ההודעה תנותב דרך סוכן ה-CEO · היעד ניתן לשינוי למעלה
+        </span>
+        <Button
+          size="sm"
+          className="ms-auto"
+          onClick={handleSend}
+          disabled={!body.trim() || closedTarget || sendComment.isPending}
+        >
+          {sendComment.isPending ? (
+            <Loader2 className="w-4 h-4 animate-spin" />
+          ) : (
+            <Send className="w-4 h-4 me-1" />
+          )}
+          שלח
+        </Button>
+      </div>
+    </div>
+  );
+}
+
 /* ── Main Feed ───────────────────────────────────────────────── */
 
 export function AgentActivityFeed({
@@ -826,9 +1135,6 @@ export function AgentActivityFeed({
   caseNumber: string;
 }) {
   const { data, isLoading, error } = useAgentActivity(caseNumber);
-  const sendComment = useSendComment(caseNumber);
-  const [body, setBody] = useState("");
-  const endRef = useRef<HTMLDivElement>(null);
 
   // Build issue_id → identifier map (memoized — the feed refetches every 10s,
   // and a fresh Map each render would defeat the child cards' memoization).
@@ -838,27 +1144,6 @@ export function AgentActivityFeed({
     return m;
   }, [data?.issues]);
 
-  // Auto-scroll on new comments or interactions
-  const commentCount = data?.comments?.length ?? 0;
-  const interactionCount = data?.interactions?.length ?? 0;
-  useEffect(() => {
-    endRef.current?.scrollIntoView({ behavior: "smooth" });
-  }, [commentCount, interactionCount]);
-
-  const handleSend = () => {
-    if (!body.trim()) return;
-    sendComment.mutate(
-      { body: body.trim() },
-      {
-        onSuccess: (res) => {
-          setBody("");
-          toast.success(`נשלח ל-${res.issue_identifier}`);
-        },
-        onError: () => toast.error("שגיאה בשליחת ההודעה"),
-      },
-    );
-  };
-
   // ── Empty / loading states ──
 
   if (isLoading) {
@@ -939,14 +1224,18 @@ export function AgentActivityFeed({
   );
 
   return (
-    <div className="flex flex-col h-full">
+    <div className="flex flex-col h-full gap-3">
+      {/* directive box — moved to the TOP, above the activity (most available,
+          no scrolling). Carries the target selector. */}
+      <Composer caseNumber={caseNumber} issues={data.issues} />
+
       {/* agent roster — who's who, compact one-row (mockup 18i v2) */}
       <AgentRoster agents={data.agents ?? []} />
 
-      {/* pending interactions surfaced to the top — each an accordion, first
-          open (mockup 18i v2 — awaiting you). Excluded from the timeline. */}
+      {/* pending interactions surfaced to the top — each an accordion, all
+          COLLAPSED by default (chair opens to look). Excluded from the timeline. */}
       {pending.length > 0 && (
-        <div className="mb-3 rounded-lg border border-amber-300 bg-amber-50 p-3 space-y-2">
+        <div className="rounded-lg border border-amber-300 bg-amber-50 p-3 space-y-2">
           <div className="flex items-center gap-2 text-[0.82rem] font-bold text-amber-800">
             <Clock className="w-4 h-4" />
             ממתין לתשובתך
@@ -954,27 +1243,30 @@ export function AgentActivityFeed({
               {pending.length}
             </span>
           </div>
-          {pending.map((i, idx) => (
+          {pending.map((i) => (
             <InteractionCard
               key={`pending-${i.id}`}
               interaction={i}
               caseNumber={caseNumber}
               issueMap={issueMap}
-              defaultOpen={idx === 0}
+              defaultOpen={false}
             />
           ))}
         </div>
       )}
 
       {/* Timeline header */}
-      <div className="flex items-center gap-2 px-2 py-2 border-b border-rule mb-1">
+      <div className="flex items-center gap-2 px-2 py-2 border-b border-rule">
         <span className="text-[0.82rem] font-bold text-navy">פעילות לפי משימה</span>
-        <span className="text-[0.72rem] text-ink-muted">
+        <span className="text-[0.68rem] font-semibold text-gold-deep bg-gold/10 rounded-full px-2 py-0.5">
+          החדש למעלה
+        </span>
+        <span className="text-[0.72rem] text-ink-muted ms-auto">
           {data.issues.length} משימות · {totalFeedItems} הודעות
         </span>
       </div>
 
-      {/* Per-issue accordions */}
+      {/* Per-issue accordions — all COLLAPSED by default, newest group first */}
       <div className="flex-1 overflow-y-auto max-h-[500px]">
         {totalFeedItems === 0 ? (
           hasActiveIssue ? (
@@ -989,56 +1281,17 @@ export function AgentActivityFeed({
             </div>
           )
         ) : (
-          issueGroups.map(({ iss, items }, idx) => (
+          issueGroups.map(({ iss, items }) => (
             <IssueGroup
               key={iss.id}
               issue={iss}
               items={items}
               caseNumber={caseNumber}
               issueMap={issueMap}
-              defaultOpen={
-                idx === 0 ||
-                (iss.status !== "done" && iss.status !== "cancelled")
-              }
+              defaultOpen={false}
             />
           ))
         )}
-        <div ref={endRef} />
-      </div>
-
-      {/* Comment input */}
-      <div className="border-t border-rule pt-3 mt-3 space-y-2">
-        <Textarea
-          value={body}
-          onChange={(e) => setBody(e.target.value)}
-          placeholder="כתוב הוראה לסוכנים..."
-          aria-label="הוראה לסוכנים"
-          className="min-h-[60px] resize-none text-sm"
-          dir="rtl"
-          onKeyDown={(e) => {
-            if (e.key === "Enter" && (e.ctrlKey || e.metaKey)) {
-              e.preventDefault();
-              handleSend();
-            }
-          }}
-        />
-        <div className="flex items-center justify-between">
-          <span className="text-[11px] text-ink-faint">
-            ההודעה תנותב דרך סוכן ה-CEO &middot; Ctrl+Enter לשליחה
-          </span>
-          <Button
-            size="sm"
-            onClick={handleSend}
-            disabled={!body.trim() || sendComment.isPending}
-          >
-            {sendComment.isPending ? (
-              <Loader2 className="w-4 h-4 animate-spin" />
-            ) : (
-              <Send className="w-4 h-4 me-1" />
-            )}
-            שלח
-          </Button>
-        </div>
       </div>
     </div>
   );
diff --git a/web-ui/src/lib/api/agents.ts b/web-ui/src/lib/api/agents.ts
index 72909cd..dcab975 100644
--- a/web-ui/src/lib/api/agents.ts
+++ b/web-ui/src/lib/api/agents.ts
@@ -26,6 +26,8 @@ export type PaperclipIssue = {
   completed_at: string | null;
   created_at: string | null;
   company_id: string;
+  /** Null for top-level issues (the CEO "start process" issue); set for sub-issues. */
+  parent_id: string | null;
 };
 
 export type PaperclipComment = {
@@ -151,8 +153,14 @@ export function useAgentActivity(caseNumber: string | undefined) {
 export function useSendComment(caseNumber: string | undefined) {
   const qc = useQueryClient();
   return useMutation({
-    mutationFn: (vars: { body: string; issue_id?: string }) =>
-      apiRequest<{ comment_id: string; issue_id: string; issue_identifier: string }>(
+    mutationFn: (vars: { body: string; issue_id?: string; new_run?: boolean }) =>
+      apiRequest<{
+        comment_id: string | null;
+        issue_id: string;
+        issue_identifier: string;
+        issue_status?: string;
+        new_run?: boolean;
+      }>(
         `/api/cases/${caseNumber}/agents/comment`,
         { method: "POST", body: vars },
       ),
diff --git a/web/agent_platform_port.py b/web/agent_platform_port.py
index 2aba28b..cb06257 100644
--- a/web/agent_platform_port.py
+++ b/web/agent_platform_port.py
@@ -72,6 +72,7 @@ from web.paperclip_client import (
     wake_analyst_for_protocol_analysis as _wake_analyst_for_protocol_analysis,
     wake_ceo_agent as _wake_ceo,
     wake_ceo_for_action as _wake_ceo_for_action,
+    open_ceo_run as _open_ceo_run,
     wake_ceo_for_feedback_fold as _wake_ceo_for_feedback_fold,
     wake_curator_for_final as _wake_curator_for_final,
     wake_for_precedent_extraction as _wake_for_precedent_extraction,
@@ -89,6 +90,9 @@ pc_wake_ceo = instrument("agent.wakeup", role="ceo")(_wake_ceo)
 pc_wake_ceo_for_action = instrument(
     "agent.wakeup", role="ceo", keys=("case_number", "company_id", "action"),
 )(_wake_ceo_for_action)
+pc_open_ceo_run = instrument(
+    "agent.wakeup", role="ceo", keys=("case_number", "company_id"),
+)(_open_ceo_run)
 pc_wake_ceo_for_feedback_fold = instrument(
     "agent.wakeup", role="ceo", keys=("feedback_id", "category", "block_id"),
 )(_wake_ceo_for_feedback_fold)
@@ -165,6 +169,7 @@ __all__ = [
     "pc_get_agents",
     "pc_wake_ceo",
     "pc_wake_ceo_for_action",
+    "pc_open_ceo_run",
     "pc_wake_ceo_for_feedback_fold",
     "pc_wake_curator_for_final",
     "pc_wake_for_precedent_extraction",
diff --git a/web/app.py b/web/app.py
index f841e0c..e73b3b7 100644
--- a/web/app.py
+++ b/web/app.py
@@ -90,6 +90,7 @@ from web.agent_platform_port import (
     rename_case_project,
     pc_wake_ceo,
     pc_wake_ceo_for_action,
+    pc_open_ceo_run,
     pc_wake_ceo_for_feedback_fold,
     pc_wake_curator_for_final,
     pc_wake_for_precedent_extraction,
@@ -4604,15 +4605,38 @@ async def api_case_agents(case_number: str):
 class AgentCommentRequest(BaseModel):
     body: str
     issue_id: str | None = None
+    # "פתח הרצה חדשה" — open a fresh CEO-owned run for this instruction instead of
+    # appending to an existing issue (agents-tab target selector). Overrides issue_id.
+    new_run: bool = False
 
 
 @app.post("/api/cases/{case_number}/agents/comment")
 async def api_post_agent_comment(case_number: str, req: AgentCommentRequest):
-    """Post a comment on a Paperclip issue linked to a case.
+    """Post a chair instruction to a Paperclip issue linked to a case.
 
-    If ``issue_id`` is omitted, routing prefers the live CEO main issue and
-    never a closed (done/cancelled) issue — see ``_pick_default_comment_target``.
+    Routing (agents-tab target selector):
+      - ``new_run=True`` → open a fresh CEO-owned run (child issue assigned to the
+        CEO + wakeup), sidestepping the ``issue_assignee_changed`` cancellation on
+        a human-owned parent. Overrides ``issue_id``.
+      - ``issue_id`` given → post to that issue (explicit chair choice).
+      - neither → prefer the live CEO main issue, never a closed one
+        (``pick_default_comment_target``).
     """
+    if req.new_run:
+        result = await pc_open_ceo_run(case_number, req.body)
+        if result.get("status") != "ok":
+            raise HTTPException(
+                502,
+                f"פתיחת הרצה חדשה נכשלה: {result.get('reason', 'unknown')}",
+            )
+        return {
+            "comment_id": None,
+            "issue_id": result["issue_id"],
+            "issue_identifier": result.get("identifier", ""),
+            "issue_status": "in_progress",
+            "new_run": True,
+        }
+
     issues = await pc_get_case_issues(case_number)
     if not issues:
         raise HTTPException(404, f"לא נמצא פרויקט Paperclip לתיק {case_number}")
diff --git a/web/paperclip_client.py b/web/paperclip_client.py
index 29a7e8b..19598f6 100644
--- a/web/paperclip_client.py
+++ b/web/paperclip_client.py
@@ -1739,6 +1739,93 @@ async def wake_ceo_for_action(
     }
 
 
+async def open_ceo_run(
+    case_number: str,
+    instruction: str,
+    company_id: str = "",
+) -> dict:
+    """Open a FRESH CEO-owned run carrying a free-form chair instruction.
+
+    Drives the "פתח הרצה חדשה" option of the agents-tab target selector: instead
+    of appending the instruction to an existing (possibly human-owned or closed)
+    issue, a **child issue assigned to the CEO** is created under the case's main
+    issue and the CEO is woken on it. This is the same CEO-child primitive as
+    :func:`wake_ceo_for_action` (#227) — it sidesteps the ``issue_assignee_changed``
+    cancellation that fires when an agent is woken on a human-owned parent (the
+    exact silent failure the chair hit on 1027-04-26; see TaskMaster #228).
+
+    Wakeup goes through the Paperclip API, never a direct DB insert. Returns
+    ``{"status":"ok", "issue_id"(=child), "identifier", ...}`` or
+    ``{"status":"skipped", "reason": ...}``.
+    """
+    if not PAPERCLIP_BOARD_API_KEY:
+        logger.warning("PAPERCLIP_BOARD_API_KEY not set — skipping CEO new-run")
+        return {"status": "skipped", "reason": "no_api_key"}
+
+    issues = await get_case_issues(case_number)
+    if not issues:
+        logger.warning("No Paperclip issues for case %s — skipping CEO new-run", case_number)
+        return {"status": "skipped", "reason": "no_issue"}
+
+    # Parent the new run under the live main issue (never a closed child).
+    main_issue = pick_default_comment_target(issues)
+    main_issue_id = main_issue["id"]
+    if not company_id:
+        company_id = main_issue.get("company_id", "")
+    ceo_id = CEO_AGENTS.get(company_id, CEO_AGENT_ID)
+
+    title = f'[ערר {case_number}] הוראת יו"ר — הרצה חדשה'
+    description = (
+        'הוראת יו"ר שנשלחה כ"הרצה חדשה" מטאב הסוכנים. קרא את מצב התיק, טפל בהוראה '
+        "בסגנון דפנה, ומסור disposition תקין בסיום.\n\n---\n\n" + instruction
+    )
+    child_resp = await pc_request(
+        "POST",
+        f"/api/issues/{main_issue_id}/children",
+        json={
+            "title": title,
+            "description": description,
+            "status": "in_progress",
+            "priority": "medium",
+            "assigneeAgentId": ceo_id,
+        },
+        raise_on_error=True,
+    )
+    sub_issue = child_resp.json()
+    sub_issue_id = sub_issue["id"]
+
+    try:
+        conn = await asyncpg.connect(PAPERCLIP_DB_URL)
+        try:
+            await _link_case_to_issue(conn, sub_issue_id, case_number)
+        finally:
+            await conn.close()
+    except Exception as e:
+        logger.warning("plugin_state link failed for new-run sub_issue=%s: %s", sub_issue_id, e)
+
+    await pc_request(
+        "POST",
+        f"/api/agents/{ceo_id}/wakeup",
+        json={
+            "source": "on_demand",
+            "triggerDetail": "manual",
+            "reason": f"chair_new_run_{case_number}",
+            "payload": {"issueId": sub_issue_id, "case_number": case_number},
+        },
+        raise_on_error=True,
+    )
+    logger.info(
+        "CEO new-run for case %s: child_issue=%s ceo=%s", case_number, sub_issue_id, ceo_id,
+    )
+    return {
+        "status": "ok",
+        "issue_id": sub_issue_id,
+        "identifier": sub_issue.get("identifier", ""),
+        "main_issue_id": main_issue_id,
+        "ceo_id": ceo_id,
+    }
+
+
 # Substring of the generation child-issue title per action (see _ceo_action_brief).
 GENERATION_TITLE_SUBSTR = {
     "party_claims_summary": "סיכום-מנהלים",